For fifteen years he was national marketing director for Cadbury Schweppes drinks division. In this capacity his brand responsibilities included Schweppes, Pepsi Cola, Solo, Tarax, Sunkist, Evian and other international and national soft drinks brands. This position also took him to the UK, USA and Europe where he was involved in various international marketing assignments.

Since 1990 he has conducted his marketing consultancy - Kester Marketing - in which he has been associated with a diverse cross section of business models in fast moving consumer goods, consumer durables, industrial and leisure services. This extensive background has yielded unique insights into what makes marketing strategies effective at a practical "hands on" level. It also provides an ability to accurately assess and distil clients' needs into actionable plans that achieve desired outcomes. In his current role, he is involved in providing a range of marketing and corporate communication services for small to large enterprises from facilitating marketing workshops, to developing and implementing complete marketing plans.