Develop a marketing plan specific to your business that will grow sales & profits with this easy to follow template based system

Build a Marketing Plan that will drive your

business to its true potential

with

MARKETING PLAN BUILDER

A practical guide for Small, Medium and Large Enterprises

This template based system guides you through the steps to develop a dynamic marketing plan
to give your business the focus and structure that will realise its full potential

A DIY templates based system to create

marketing plans that will grow your business

Countless small to medium enterprise owner-operators frantically go about running their businesses without so much as a basic plan in their minds let alone committing one to paper. Yet marketing a product, service or business - to maximun effect - is not someting you can do 'in your head' or 'on the run'.

This lack of planning means opportunities are lost as operators spin around in ever diminishing circles working in their businesses instead of on them. This book, Marketing Plan Builder, is intended to remedy that situation.

Readers are encouraged to step back from from day-to-day issues to build a plan from the ground up so that their businesses can grow with a more tighly focused sense of direction. Elementary marketing principles and practices are explained and the tools, structure and framework needed to devise a professional plan are provided. This book is rich in content and packed with practical tips, ideas and helpful suggestions.

The templates based system channels the readers thoughts on the essential subject matter needed in a plan, saving time and effort by reducing the need to laboriously write page after page of arduous text. All users need do is 'fill-in-the-gaps' in the free downloadable templates available from this website.

Culminating from a lifelong career in all facets of marketing, MARKETING PLAN BUILDER readers will discover how to make their businesses reach their full potential, when working towards clearly defined achievable goals with clear cost-effective strategies.

A marketing plan will:

• Identify opportunities in the marketplace that your business can profitably
pursue.
• Increase your productivity through reducing wasted time and effort.
• Help you concentrate on the things you do best.
• Improve utilization of your finite resources.
• Give you a ‘blueprint’ to enable you to build your business systematically.
• Coordinate every function in your business so that each part is reaching toward the same goals.
• Provide you with a practical day-to-day decision reference points.
• Give your business a sharper focus for your customers and employees.
• Give you an edge on your nearest competitors.

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“With a cohesive, soundly based marketing plan in place you can systematically develop your business for a more profitable outcome”

Marketing Plan Builder is particularly beneficial for SME's with limited in-house marketing resources aiming to take their business to the next level. It is also a valuable reference resource for marketing students and post graduates.

What is Marketing Plan Builder?

Marketing Plan Builder is a self completion template based system, rich in content, that gives users the knowledge, tools, structure and framework to write a comprehensive professional plan. The templates focus on the succinct content you should consider in the plan, avoiding the need to laboriously write endless paragraphs of verbose text.

The system is based on a lifetime of practical experience in which countless plans have been developed by the author for a diverse range of product and service categories and from large businesses to small.

Marketing Plan Builder is designed for:

Product based business to business enterprises (B2B products)
Service based business to business enterprises (B2B services)
Product based business to consumer enterprises (B2C products)
Service based business to consumer enterprises (B2C services)

“The process of planning and analysis that goes into the development of a marketing plan is every bit as important as the plan itself”

Build your plan in two steps

Step 1 - Purchase and gain a sound working knowledge of the eBook or paperback (187 pages)
The book guides you through the essential components of a marketing plan and explains elementary marketing principles and practices. It includes tips and suggestions to help you develop a plan that matches the specific needs of your business. A series of completed template examples culminate in a consolidated sample marketing plan. Because no two businesses are the same, the book includes reference keys at each section of the plan to indicate the suitability of each step for your business depending on whether you market products or services from business to consumer (B2C) or business to business (B2B). The reference keys also indicate the applicability of each step according to your plan level preferences from 'Basic' through to 'Intermediate' and 'Advanced'.

Step 2 - Build your plan in the FREE pre-formatted Microsoft ® Word™ templates (64 pages) downloaded from the link below. After reading the eBook or paperback, you will be ready to start writing your plan by ‘filling in the blanks’ in the templates supplied. At each template there are prompts to enable you to write the appropriate content.

Download FREE marketing plan templates here

(You will need Microsoft ® Word™ on your system. When downloaded go to View >Edit Document)

Buy the eBook complete with sample marketing plan now for just $US2.99 or PAPERBACK $US12.19 (plus shipping)

Any questions, suggestions or comments? Email help desk at info@kestermarketing.com.au

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