A complete Sample Marketing Plan is included which is the culmination of the completed templates in the eBook.

A free pre-formatted 64 page Microsoft Word document with blank templates for your completion appropriate to your specific business. At each step there are pointers to remind you of the content applicable to that step. Some sections include Microsoft Excel spreadsheets for your completion as appropropiate. You will need to have a working knowledge of both Microsoft Word and Microsoft Excel for completion of this step.

When complete the marketing plan will:

• Assist you to identify opportunities in the marketplace that your business can profitably pursue
• Increase your productivity through reducing wasted time and effort
• Help you concentrate on the things you do best
• Improve utilisation of your finite resources.
• Give you a blueprint to enable you to build your business systematically
• Help you coordinate every function in your business so that each part is working towards the same goals
• Provide you with a practical day-to-day decision reference points
• Give your business a sharper focus for your customers and employees
• Give you an edge on your nearest competitors