Marketing Plan Elements
The composition of marketing plans should be tailored to suit individual business needs. Most plans will include some or all of these components.

• Market segmentation analysis
• Product and services review
• Sales analysis
• Competitive analysis
• Market research

• SWOT analysis
• Mission statement
• Target markets
• Keys to success
• Critical issues

• Marketing objectives
• Sales & profit goals

• Product development
• Product proposition
• Positioning
• Branding
• Brand and corporate image
• Packaging

• Pricing strategies
• Pricing tactics
• Competitive pricing analysis

• Distribution
• Distribution channel partners maximization
• Supply chain

• Sales management
• Sales development
• Customer service
• Advertising
• Sales Promotion
• Trade shows & exhibitions
• On-line marketing & e-commerce
• Social media marketing
• Merchandising
• Public relations & publicity
• Sponsorship
• Corporate communications
• Direct marketing & database marketing

• Marketing budget
• Financial statement

• Sales & marketing personnel
• Action plan
• Implementation schedule
• Review & evaluation schedule