- Table of Contents
- Introductory Notes
The Military Analogy
What can a Marketing Plan do for your Business?
Build your Plan in 3 Stages
The Types of plans
Marketing Research vs. Market Research
Advertising Agencies or DIY?
Product Life Cycles
Marketing Plan Elements
- Part 1
Market & Sales Review
- Part 2
- Part 3
Marketing & Sales Objectives
- Part 4
- Part 5
- Part 6
Implementation & Controls
- About Us
- Contact Us
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- When and why the business was established and the markets it was set up to enter.
- A description of the products or services you offer
- A brief profile of your trade and end-user customers
- A summary of your progress in the market to date and obstacles encountered
- The dynamics that have arisen that need to be addressed
- A summary of the main factors in the plan that will lead to forecast sales and profits. This could include such considerations as the identification of new market opportunities, increased or more efficient utilization of advertising or promotional expenditure or more efficient distribution or product development that will appeal more to your target markets than competitive products.
- The impact the plan will have on your top (sales) and bottom (profit) lines.